Using Our Free Keyword Tool
For those just starting with SEO, it can be daunting to invest in expensive keyword research tools.
That’s why we’ve created this free keyword research tool, leveraging Semrush’s extensive database of 25.23 billion keywords.
This tool assists in pinpointing low-competition keywords, sparking ideas for blog content, and providing insights into monthly search volumes.
Our own experience at Backlinko.com stands as a testament to the power of keyword research.
By employing these strategies, we’ve achieved top-ten rankings for over 13,000 keywords.
In the following sections of this guide, we’ll demystify the often complex SEO metrics and jargon associated with keyword research tools. We’ll also offer strategies to maximize the benefits from your keyword analysis.
Furthermore, when you’re prepared to delve deeper into search engine optimization, we provide a comparison of the top seven keyword research tools, guiding you to make an informed decision for advanced SEO execution.
About 'Keyword Rearch' Tool
Keywords research tool is help to suggest better keywords for your website and pages. Which is help to rank on google or bing 1st page
What Is a Keyword?
Before diving into keyword research and the best tools for it, let’s understand what a keyword is.
A keyword is a word or phrase that users enter into a search engine to find relevant information online. Keywords are crucial because search engines use them to understand web page content and determine its relevance to search queries.
Optimizing content for relevant keywords, especially those with significant search volume, is a fundamental aspect of SEO.
It helps improve a website’s visibility in search engine results pages (SERPs), driving more organic traffic to your site.
Understanding Keywords and Their Search Volumes
To ensure your page ranks high in the SERPs, you need to carry out keyword research to find popular keywords with high search volumes to target.
Create content that’s relevant to these high search volume keywords and matches user search intent.
The search intent of a keyword refers to the reason users are searching for it.
There are four main types of search intent:
Determining High Search Volumes for Keywords
There’s no definitive answer, as it depends on factors like search intent, keyword competition, industry type, and seasonality.
For instance, in the tech industry, 500 searches per month for a keyword might be considered low. However, in the niche collectible vintage typewriter industry, 500 monthly searches might be high.
However, the collectible vintage typewriter industry is, naturally, more niche, and so 500 monthly searches for an SEO keyword related to this industry may be considered high.
Context is key. A keyword search volume of 200 per month might be low in one niche but high in another.
Factors Influencing Keyword Search Volume
Seasonality: Fluctuations in search volumes during specific seasons or events.
Trending Topics: Current events and trends can temporarily boost keyword search volumes.
Industry Growth: Growing industries experience a surge in related keyword search volumes.
Local Modifiers: Adding location-specific terms enhances local SEO by targeting regional search intent.
Why Keyword Search Volume Matters in SEO
In the realm of SEO, keyword search volume is a cornerstone.
Here’s why:
1. Identifying High-Traffic Potential
Keywords with high search volumes indicate a high level of user interest. By targeting these keywords, you give your site a good chance of receiving a significant amount of traffic.
However, simply targeting a keyword with a high search volume isn’t enough. You need to make sure the content you create is highly relevant to the keywords you target and matches the user’s search intent.
2. Uncovering Market Trends
Analyzing the search volume of keywords over time also helps in identifying market and search trends. In this way, it serves as a window into the evolving interests of your target audience.
If you notice the search volume for a certain keyword steadily increasing or suddenly spiking, it’s a good indicator of the topics your audience is currently interested in.
3. Enhancing Your Content Strategy
Keyword search volume is your compass in crafting a content plan or even a full strategy that resonates with your audience. Rather than creating content for keywords that you think your audience will be interested in, search volume data enables you to write relevant content that you know they’ll be interested in.
This knowledge can guide your entire content campaign and help to ensure user engagement remains high and your rankings continue to improve.
Strategies to Leverage Keyword Search Volume for SEO Success
Harnessing the power of keyword search volume can significantly bolster your SEO efforts.
Here’s how:
1. Comprehensive Keyword Research
Keyword search volume data is an integral part of in-depth keyword research. It’s one of the best ways for you to gauge the interests of your target audience and ensure the content you create matches their search intent and provides value.
Getting users to convert with high-quality content is more important than driving huge numbers of users to your pages that are unlikely to convert.
2. Analyzing Competitor Keywords
Competitor keyword research is a crucial keyword research process that involves analyzing and identifying the keywords that your competitors are targeting in their online content, including websites, blog posts, and online advertising. This type of research helps you understand the keyword phrases and term your competitors prioritize to attract and engage their audience.
This analysis will allow you to identify keywords that your competitors are targeting successfully and where they may be underperforming. The insights you gain will help you discover potential opportunities or areas to differentiate your strategy.
For example, let’s say your competitor is focusing on highly competitive high-search-volume keywords, yet they are not ranking well for them. In such a scenario, instead of targeting these high-search-volume keywords, consider aiming for keywords with lower search volume that are easier to rank for.
3. Utilizing Long-Tail Keywords
As long-tail keywords typically have lower search volumes than short-tail terms, they also tend to have less competition.
By identifying less competitive long-tail terms and incorporating them into your keyword strategy, you can maximize the results of your SEO efforts. Concentrating solely on high-search-volume keywords that are highly competitive won’t yield quick and favorable rankings.
Therefore, it’s essential to diversify your keyword strategy by targeting a well-balanced mix of long-tail keywords and search queries with higher search volume. This approach will significantly increase your chances of achieving success.
4. Continuous Monitoring and Analysis
Once you’ve done your keyword research and created the content for your search terms, you’ll need to keep a close eye on them. This means tracking the search volumes of your target keywords to gauge their efficiency.
You should use a tool such as Semrush’s Keyword Overview to monitor increases and decreases in the search queries you’ve targeted. Then, you can assess how these fluctuations are affecting your other performance metrics such as click-through and conversion rates, as well as the ranking positions of your pages.
Selecting the Right Tool
Now that you’re up to speed on keyword search volume, it’s time to take a look at the seven best keyword research tools currently available for gathering search volume data. I’ll be focusing on the free versions of these tools unless there is no free version available.
Let’s dive into the best free tools for keyword research available to help you improve your SEO strategy.
Generate relevant Keyword Suggestions
The Keyword Suggestions feature helps you discover keywords and topics you may never have considered. The list of suggestions is sorted by Moz’s Relevancy metric by default. A high score indicates that the suggested keyword appears in many sources of competitor content reviewed by Moz, and are lexically similar to the original keyword. You can sort Keyword Suggestions by Monthly Volume, exported to CSV files, or add them directly into your Moz Campaigns and Keyword Lists.
Analyze the SERP for a given keyword
The SERP (Search Engine Results Page) Analysis helps you understand the landscape of a keyword. It will help you answer the question, “Who is ranking for this keyword, and how?” SERP previews include Moz Domain Authority, Page Authority, and backlink metrics for each organic result.
Results in the SERP Analysis also include Page Scores via Moz Pro’s ‘On Page Grader’ tool This score, based on a scale of 1 to 100, indicates how well-optimized the content is for the target keyword. A high score indicates that the page’s content, meta data, internal linking profile, and other technical SEO features will maximize organic search visibility for the target keyword.
Create Keyword Lists
Keyword Lists will help you organize, track, and compare thousands of keywords side by side, empowering you to target the most effective keywords. Seamlessly add suggested keywords to an existing Keyword List, or create a new one on the fly. Moz Pro allows you to group keywords for you based on lexical similarity, which allows you to quickly find subtopics and pre-categorized clusters of search terms within the parent keyword. Once your Keyword List is created, Moz Pro will display search Monthly Volume totals, estimated available CTR for organic results, keyword Difficulty scores, and the distribution of rich SERP features appearing for the entire list. For better international SEO strategies, search for keyword suggestions and ranking keywords by country.
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